Software golem Adobe has announced its latest bombshell takeover, acquiring your eyes in a cash-and-stock deal totalling US $1 billion.
Wall street has reacted fervidly to the deal, with Adobe’s stock price ($ADBE) up 10% in morning trading on the NASDAQ.
“We believe that eyes, the seat of vision, are key to collaborative creativity, and will be of great value to our audience of innovative creatives and technologists across the globe,” Adobe CEO Mitch Shrift told a press delegation on the day of the announcement.
Shrift went on to share early pricing plans with the press horde. “We’re keeping pricing as simple as possible, with custom options for everyone from big corporates to freelance creatives and hobbyists. We’re deeply committed to supporting the experience that existing customers of your eyes have come to value.”
Adobe’s proposed pricing is delightfully simple: a 32-minute free trial for all customers with their basic plan – greyscale and no peripheral vision. Thirty AdobeCoin can net users a chest full of gems (+10% free, best value) which can be used to unlock 14 and a third minutes of premium eye use.
Shrift is confident the collaboration will bring great value to its customers. “Adobe’s greatness has been rooted in our ability to create new categories and deliver cutting-edge technologies through organic innovation and inorganic acquisitions,” he chirped. “Now give-a me your pretty eyes-a!”.