New Logo Passes Review Stage 14

Site Update
The new logo. That feeling in the back of your neck? Awe

To celebrate the new millennium, the £200,000 The Files crowdfunded in 1998 to reward anyone coming forward with information about editor Lewis Hensford’s missing daughter has been redistributed to creative agency Moon and Moon to design a new site logo.

The boys (and presumably the girl as soon as she turns up) of The Files would like to reveal the current incarnation of the New and Improved Hillgrove Files Online Official Webpage Logo [known internally as the NIHFOOWL], which has just passed review stage 14 of internal testing to confirm its SEO potential and web-safe colour compatibility.

Artist Richard Moon has been working tirelessly on the new logo since we spoke to him about it in the pub a few months ago. Richard tells us that he’s worn out “three computer mice and a parallel port” in the process of creating the masterpiece, which we have happily reimbursed.

Over the long period of feedback and updates, the colour of the logo has been changed from “dark slate” to “overcast basalt, and the “oomph factor” has been decreased from 0.7 to a more manageable 0.4.

Editor-in-Chief Richman Hillgrove has electronically mailed the site admin at Percival Websystems to enquire about the possibility of replacing the old logo as soon as possible, but warns that the technology required to change an image on a website “might not be there yet”.

The old site logo, which makes me utterly sick and VIOLENTLY angry to look at

Site visitors should contact their service providers in advance of the planned update to ensure that they will have sufficient bandwidth to download the new logo, which will be a 4000mb 64-bit lossless TIFF which cannot be cached.